Measuring campaign reach honestly
Reach numbers are the easiest thing to inflate and the least useful thing to know. What to measure instead, and how to report it without overclaiming.
Lire l'article →Réflexions et perspectives
Blog
Des réflexions sur la communication, les médias et le storytelling, de l'idée jusqu'à l'exécution.
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A field guide to community radio partnerships
Radio remains the widest-reaching medium in much of Africa. Most partnerships still treat it as a noticeboard — and get noticeboard results.
How to verify information during an internet shutdown
When the network goes down, verification does not stop — it changes shape. This is the method community newsrooms fall back on when the usual tools are unreachable.
Lire l'article →What media literacy actually looks like in a rural classroom
Most media literacy curricula are written for pupils with personal devices and steady connectivity. Here is what the subject looks like when neither is a given.
Lire l'article →Reporting on gender-based violence without retraumatising survivors
The story is not worth more than the person telling it. Practical standards for consent, control and aftercare when reporting on gender-based violence.
Lire l'article →The quiet cost of platform moderation in African languages
Moderation systems are built and measured in a handful of languages. Everywhere else, users absorb the cost of a system that cannot read them.
Lire l'article →Building a crisis communications plan that survives contact
Most crisis plans fail in the first hour — not because they are wrong, but because nobody can find them, and nobody knows who decides.
Lire l'article →Why humanitarian storytelling keeps failing its subjects
The problem is not bad intentions. It is an incentive structure that pays for suffering and does not pay for context.
Lire l'article →Digital rights advocacy after the shutdown ends
Attention collapses the moment connectivity returns. The advocacy that works is built from evidence collected while the lights were still off.
Lire l'article →The Digital Rights and Inclusion Forum: what it is and why it matters
A primer on Africa's main digital rights convening: what it covers, which arguments recur, and how to get something durable out of attending.
Lire l'article →Créons un impact ensemble
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